- Monitor European consumer trends, cooking habits, lifestyle changes and emerging product needs related to microwave and oven appliances.
- Conduct market, competitor and technology analysis to identify opportunities for product innovation and differentiation.
- Collect and translate feedback from European customers, consumers, retailers, Sales & Marketing teams and other market stakeholders into product requirements.
- Identify unmet consumer needs and emerging trends and turn them into actionable innovation opportunities.
- Benchmark competitors and best-in-class products across European markets.
- Lead and support the development of new product concepts for the European market, from initial ideation through concept validation.
- Define product concepts, key features, value propositions and technical requirements based on market needs and business objectives.
- Evaluate the technical feasibility, cost, competitiveness and potential customer value of new product ideas.
- Identify and introduce new technologies, functions, materials and solutions that can enhance product performance, user experience and market differentiation.
- Develop and maintain a forward-looking product innovation pipeline and contribute to the product roadmap for the European market.
- Act as the key technical and product innovation interface between European teams and Midea’s HQ R&D and product development organizations in China.
- Translate European market requirements into clear and actionable technical/product requirements for HQ R&D teams.
- Challenge and support HQ development proposals from a European market and consumer perspective.
- Facilitate effective communication and alignment between European stakeholders and HQ throughout the product development process.
- Ensure that European market requirements, regulatory considerations, user expectations and competitive positioning are properly reflected in product development.
- Lead or coordinate cross-functional product innovation projects from concept to launch.
- Work closely with R&D engineering teams to assess technical solutions, prototypes and product performance.
- Participate in design reviews, prototype evaluations, testing and product validation.
- Provide technical and market input throughout the development process and ensure that key product requirements are achieved.
- Identify potential technical or market risks at an early stage and drive appropriate solutions together with relevant teams.
- Support successful transition from product development to mass production and market launch.
- Work closely with Sales & Marketing, Product Management, R&D, Quality, Sourcing, Manufacturing and other functions to ensure successful product development.
- Support product launch activities by providing technical and product knowledge to Sales & Marketing teams.
- Represent MOA R&D/Product Innovation in customer meetings, product demonstrations, trade fairs and other relevant external activities when required.
- Build strong working relationships with internal and external stakeholders across Europe and China.
