- Conduct on-site visits, interviews, observation, and where appropriate mystery shopping at kitchen design studios, retailers, and showrooms to understand consumer needs and the built-in refrigerator sales process.
- Identify and document factors influencing consumer choices and product recommendations, including brand awareness, product presentation, sales practices, design software, and installer preferences.
- Map the consumer decision journey for built-in appliances in Germany, from initial kitchen design consultation and product comparison to recommendation and final purchase.
- Conduct field-based competitor and retail-channel benchmarking, identifying consumer insights and effective retail practices.
- Translate field research and consumer insights into actionable recommendations for marketing, product planning, sales, and R&D to improve Midea’s positioning in the built-in segment.
- Work with relevant internal teams and external partners to identify how kitchen-planning software and retail tools influence product visibility and consumer choice.
- Track the impact of agreed actions on product visibility, recommendation patterns, and other available indicators of retail engagement and conversion.
- Serve as the “voice of the consumer and retail channel” in cross-functional meetings, ensuring decisions are grounded in first-hand field research and market evidence.
Consumer Insight Expert for BI (m/f/d)
MERC, Stuttgart
Full-time
Permanent employee
Your responsibilities
Your profile
- Native or fluent German speaker with excellent English communication skills.
- Bachelor’s degree in Business, Marketing, Social Research, or a related field – or equivalent professional experience.
- 5+ years’ experience in consumer or market research, field research, retail marketing, or the kitchen/appliance industry in Germany.
- Strong understanding of the kitchen retail ecosystem and built-in appliance buying process.
- Proven ability to conduct field research and translate consumer and retail-channel insights into practical recommendations.
- Experience with kitchen design software (e.g., CARAT, Winner, 2020 Design) is a strong plus.
- Excellent interpersonal skills, able to build trust with diverse stakeholders from retail staff to senior management.
- Self-driven, analytical, and solution-oriented.
What we offer
- A unique opportunity to shape Midea’s built-in refrigerator business in Germany – our priority European market.
- High visibility within Midea’s Global Built-in Competence Center.
- The chance to directly influence strategy through first-hand market intelligence.
- International collaboration with marketing, product planning, and R&D teams.
- Dynamic and supportive working environment.
About us
MAKE YOURSELF AT HOME - With this slogan, Midea Group has been committed to enriching households and people's lives through innovative technologies and products for over 50 years. Through continuous development, Midea Group is now a global leading technology group in consumer electronics and air conditioning, robotics, industrial automation and logistics. Every day more than 190,000 employees from over 200 countries develop products and solutions for the world of tomorrow.
Midea Europe GmbH is a subsidiary of the Midea Group. With products of the brands Toshiba, Midea, Comfee we offer surprising solutions for our customers in Europe. Rapid growth, daily challenges and opportunities motivate our employees to help shape the Midea success story.
Midea Europe GmbH is a subsidiary of the Midea Group. With products of the brands Toshiba, Midea, Comfee we offer surprising solutions for our customers in Europe. Rapid growth, daily challenges and opportunities motivate our employees to help shape the Midea success story.